SHOWTIME | #BackedByAxe
To bring the entrepreneurial spirit of Showtime’s hit series Billions to life and reach a new audience, we turned Kickstarter, the popular crowdfunding platform, into a social platform that spread the word about Billions. For the first time ever, a fictional company from a TV show, invested in real companies in the real world.
Communication Arts Interactive Awards Winner, Shorty Awards Winner, D&AD Wood Pencil, One Show Bronze Pencil & Merit Award, Clio Silver, Webby Awards Honoree, Cannes Lions Creativity Shortlist, AICP Shortlist and New York Festivals Finalist.
Acumen.org | #SeePeople
Acumen.org's first creative marketing campaign aimed to change the way people see poverty and, instead, highlight shared humanity. Martin Schoeller's arresting portraits of Acumen's network and beneficiaries were enveloped in provocative messages that helped the viewer #SeePeople.
VISA Rushcard | Change Perspective
Mobile video exposed police violence against African Americans. So we used mobile video to foster better understanding. Based on the typical user experience of turning a phone to get a better perspective, we created the first interactive film triggered by device orientation.
SXSW Finalist, Webby Awards Winner, Honoree and Webby for Good Winner, New York Festivals 2nd & 3rd prizes, One Show Merit Award, Clio Awards Shortlist, AICP Shortlist and Shorty Awards Finalist
GANT | They Changed the World. Not the Shirt
Gant's global rebranding campaign aimed to highlight the amazing intellectual energy and modern day change-makers that, similarly to GANT, got their start on East Coast Ivy League campus'.
2005 - 2007
2010 - 2013
Mentor at CBB&BS
Senior citizen volunteer
Marketing consultant for WILO, a disruptive wedding registry app
Brand strategist at Moondog for dntl Bar.
Lead strategist with Holly Lynch for Congress